Ken Stern

About Ken Stern
 Qualitative Research
Branding & Consulting

Branding and Consulting

A brand conveys the essence, character and purpose of a company and its products and services. It defines, both internally and externally, who you are and what you stand for. When effectively managed and communicated, the brand has tremendous power. Brands influence preference and strengthen the bottom line. Yet for many companies, the brand remains an uncultivated business asset.

Ken is routinely retained by companies to work with them on comprehensive branding strategies. He has developed a disciplined, yet very creative and exciting approach that will deliver a well-crafted, winning branding proposition.

Ken has also applied his background and experience on short-term consulting assignments with companies and ad agencies. He has worked on a variety of new business pitches for ad agencies